The report was based on data from a survey of consumers age 18-38 who live in the US.
Over the past five years the researchers have regularly polled more than 20,000 Millennials about their preferences; each year, the top 100 brands list has been compiled by examining the results of the unaided question: "What are your three favorite brands?"
Target is Millennials' fourth-favorite brand, and Walmart is fifth. Rounding out the top 10 are Samsung, Google, Sony, Jordan, and Adidas.
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