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Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.

The Email Addiction Report was based on data from a survey of 417 consumers, most of whom live in North America.

Some 38% of respondents say they would be interested in seeing ratings for products featured in brand emails, and 35% say they would be interested in seeing brand emails that include products/offers based on their past purchases.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji