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Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.

The report was based on data from a survey conducted in August and September 2018 among 1,096 bloggers who write about a wide range of topics.

Some 46% of bloggers say the blog posts they write are typically between 500 and 1,000 words long.

The proportion of bloggers who typically write posts under 500 words has steadily declined since 2014, while the proportion of bloggers who typically write posts longer than 1,000 words has steadily increased.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji