Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research from The Northridge Group.

The report was based on data from a survey conducted in 2018 among consumers age 18 and older in the United States.

Some 57% of respondents said they had addressed a customer service issue/inquiry by phone in the past year, the highest share for any channel.

However, consumers' affinity for receiving customer service via phone appears to be waning: 43% of respondents in the 2018 survey said it is their preferred channel, compared with 49% in a 2015 survey.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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Twitter: @ayaznanji