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Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group.

The report was based on data from a survey of more than 400 marketing and advertising hiring decision-makers who work full time for companies in the United States with 100 or more employees, or for agencies with 20 or more employees.

Some 60% of respondents say they plan to add new positions to their teams in the first half of 2019, and 37% plan to fill only vacated positions. Just 3% of respondents plan to freeze hiring.

Most (56%) respondents plan to increase the number of freelancers on staff in the first half of 2019.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji