Which unconventional email themes—campaigns revolving around things like nontraditional holidays and special events—performed best for marketers in 2018?

To find out, Yes Marketing examined data from billions of emails sent by its clients in 1Q18 through 3Q18.

The researchers found that Groundhog Day emails had the highest average conversion rate (19.8%) among unconventionally themed campaigns.

National Coffee Day emails had both the highest average unique click rate (3.2%) and click-to-open rate (23.9%) among campaigns with unconventional themes, and Oktoberfest emails had the highest average open rate (22.2%).

About the research: The report was based on data from billions of emails sent by Yes Marketing clients in 1Q18 through 3Q18.

Enter your email address to continue reading

Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji