The report was based on data from a survey of 1,201 businesspeople in the United States who work for firms in a wide rage of industries.
Some 89% of buyers (respondents who are responsible for purchase decisions) say thought-leadership content increases their awareness of sellers, 45% say it has led them to invite an organization to bid on a project when not previously considering that vendor, 58% say it has led them to award business to an organization, 58% say it has enabled an organization to command a premium price, and 59% say it has led to the purchase of additional products or services.
On the other hand, 59% of sellers say thought-leadership content increases awareness, 17% say it increases consideration, 26% say it drives purchases, 14% say it enables premium pricing, and 29% say it makes cross-selling easier.
Take the first step (it's free).
You may also like:
- B2B Video Content: Top Goals, Formats, Channels, and Challenges
- 2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
- How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]
- Seven Tips for Building a Video Marketing Campaign
- How to Use Live Video to Market Your Business [Infographic]