Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2.

The report was based on data from a survey conducted in December 2018 among 227 marketers (44% work for B2C firms, 39% for B2B firms, and 17% for hybrid B2C-B2B firms).

Some 62% of respondents say their marketing strategy is somewhat successful in achieving its primary objectives, and 34% say their strategy is very successful/best-in-class.

Only 5% of marketers think their marketing strategy is not successful.

Some 73% of marketers say their ability to execute tactics within their marketing strategy is improving moderately over time, and 21% say it is improving significantly.

Only 6% of marketers think their ability to execute tactics within their marketing strategy is becoming worse.

About the research: The report was based on data from a survey conducted in December 2018 among of 227 marketers (44% work for B2C firms, 39% for B2B firms, and 17% for hybrid B2C-B2B firms).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji