More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways in which brands use data, according to recent research from SlickText.

The report was based on data from a survey conducted in January and February 2019 among 1,000 US consumers.

Some 39% of respondents say they are now significantly worried about online privacy, and 37% say they are moderately worried. Only 3% of consumers say they are less worried about the privacy of their online data today than they were in the past.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji