Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

The report was based on data from a survey conducted in 4Q18 among more than 100 senior marketers (CMOs, SVPs of Marketing, etc.).

Some 40% of respondents say improving go-to-market processes and digital marketing capabilities are top agenda items this year.

Senior marketers say the biggest issues holding them back from deploying marketing technologies effectively are a lack of skills within their organization (43% cite it as an issue) and a lack of unified data (40%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji