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Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

The report was based on data from a survey conducted in 4Q18 among more than 100 senior marketers (CMOs, SVPs of Marketing, etc.).

Some 40% of respondents say improving go-to-market processes and digital marketing capabilities are top agenda items this year.

Senior marketers say the biggest issues holding them back from deploying marketing technologies effectively are a lack of skills within their organization (43% cite it as an issue) and a lack of unified data (40%).

Respondents say they plan to overcome their firm's digital deficiencies by encouraging more peer engagement and knowledge transfer (74% cite that as a tactic they plan to use).

Check out the infographic for more findings from the research:

About the research: The report was based on data from a survey conducted in 4Q18 among more than 100 senior marketers (CMOs, SVPs of Marketing, etc.).

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji