What proportion of emails sent by marketers ends up in consumers' spam folders, what proportion is flagged as spam, and what proportion is flagged as not spam?
The researchers looked at the average spam placement rate (percentage of emails that end up in spam folders), complaint rate (percentage of emails reported as spam/junk), and "this is not spam" rate (percentage of emails reported as not being spam/junk) for brands in 27 verticals.
Below, key findings from the analysis.
Take the first step (it's free).
You may also like:
- The Email Tactics Used by Senders With High Open Rates
- 14 Ways to Use Email Marketing (Besides Sending Newsletters)
- Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know
- 10 Email Subject Line Formulas to Skyrocket Your Open Rate
- Work Email Behavior: Time, Inbox, and Usefulness Trends