What proportion of emails sent by marketers ends up in consumers' spam folders, what proportion is flagged as spam, and what proportion is flagged as not spam?
The researchers looked at the average spam placement rate (percentage of emails that end up in spam folders), complaint rate (percentage of emails reported as spam/junk), and "this is not spam" rate (percentage of emails reported as not being spam/junk) for brands in 27 verticals.
Below, key findings from the analysis.
Take the first step (it's free).
You may also like:
- Sneak Peek: 2020 Email Trends and Strategies to Know
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
- COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
- B2B Email Design Trends to Know
- What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?