What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content in general?
Some 39% of respondents say they find it annoying when brand content is too wordy or poorly written.
Other top annoyances about brand content include when content is poorly designed (28% find it annoying), when content is personalized to the point of being creepy (25%), when content is old/stale/repetitive (22%), when content isn't personalized/relevant (22%), when content isn't optimized for the device that it is being viewed on (21%), when content has no images or video (17%), and when content highlights a promotion for a product already purchased (16%).
Consumers say the most frustrating content experiences in general are spam email (42% cite it as frustrating), slow page loads (35%), irrelevant offers (29%), having to scroll through too many pages/screens to access content (29%), unavailable content (27%), irrelevant recommendations/content (23%), cluttered content and design (22%), and crowded navigation (13%).
About the research: The report was based on data from a survey of 1,000 consumers in the United States.
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