What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content in general?
Some 39% of respondents say they find it annoying when brand content is too wordy or poorly written.
Other top annoyances about brand content include when content is poorly designed (28% find it annoying), when content is personalized to the point of being creepy (25%), when content is old/stale/repetitive (22%), when content isn't personalized/relevant (22%), when content isn't optimized for the device that it is being viewed on (21%), when content has no images or video (17%), and when content highlights a promotion for a product already purchased (16%).
Consumers say the most frustrating content experiences in general are spam email (42% cite it as frustrating), slow page loads (35%), irrelevant offers (29%), having to scroll through too many pages/screens to access content (29%), unavailable content (27%), irrelevant recommendations/content (23%), cluttered content and design (22%), and crowded navigation (13%).
About the research: The report was based on data from a survey of 1,000 consumers in the United States.
Continue reading "The Most Annoying Things About Brands' Content" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
- The State of Video Marketing in 2021 [Infographic]
- 12 Key Digital Content Distribution Channels [Infographic]
- How to Make Your Brand's Storytelling More Compelling
- How to Create a Corporate Video Brief: Use This Easy Template