Last chance to get the Summer Rate and save up to $400 on B2B Forum in Boston. Get your ticket by August 31.

Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.

The report was based on data from a survey of 400 creative (non-technical) senior marketers in the United States who work for brands or agencies.

Respondents give their campaigns an average creativity score of 3.8 out of 5 (with 5 being very creative).

Some 43% of marketers say their team does some creative risk-taking but not enough and 10% say their team plays it much too safe creatively.

Some 39% of marketers say their team takes the right amount of creative risks and 8% say their team takes too many creative risks.

About the research: The report was based on data from a survey of 400 creative (non-technical) senior marketers in the United States who work for brands or agencies.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji