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Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

The report was based on data from a survey conducted in April 2019 among 1,000 consumers who have made a purchase from a retailer in the past year.

Some 45% of respondents say they heard about the most recent retailer they purchased from for the first time via friends and family.

Some 16% say they discovered the new retailer via a Google Search; 14%, via traditional advertisements; 8%, via a recommendation on a product review site; and 6%, via digital advertisements from the retailer.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji