Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

The report was based on data from a survey conducted in April 2019 among 1,000 consumers who have made a purchase from a retailer in the past year.

Some 45% of respondents say they heard about the most recent retailer they purchased from for the first time via friends and family.

Some 16% say they discovered the new retailer via a Google Search; 14%, via traditional advertisements; 8%, via a recommendation on a product review site; and 6%, via digital advertisements from the retailer.

Marketing Factors

Consumers say relevant messaging is the most influential marketing factor when they're deciding to purchase from a new retailer (33% cite it as influential).

Building Trust

Consumers say the factor that most influences whether they trust a new retailer is whether it puts up enough information about its products online (36% cite it as influential).

About the research: The report was based on data from a survey conducted in April 2019 among 1,000 consumers who have made a purchase from a retailer in the past year.

Sign up for free to read the full article. Continue reading "How Consumers Discover New Retail Brands" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner