The report was based on data from a survey conducted in April 2019 among 1,000 consumers who have made a purchase from a retailer in the past year.
Some 45% of respondents say they heard about the most recent retailer they purchased from for the first time via friends and family.
Some 16% say they discovered the new retailer via a Google Search; 14%, via traditional advertisements; 8%, via a recommendation on a product review site; and 6%, via digital advertisements from the retailer.
Consumers say relevant messaging is the most influential marketing factor when they're deciding to purchase from a new retailer (33% cite it as influential).
Consumers say the factor that most influences whether they trust a new retailer is whether it puts up enough information about its products online (36% cite it as influential).
About the research: The report was based on data from a survey conducted in April 2019 among 1,000 consumers who have made a purchase from a retailer in the past year.
Continue reading "How Consumers Discover New Retail Brands" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Five Tips for Creating a Successful B2B Marketing Campaign
- Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
- How Senior Marketers Set Their Budgets
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]
- Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results