The report was based on an analysis of 10 billion email opens collected worldwide with the Litmus Email Analytics tool between April 1, 2018 and April 1, 2019.
Some 21% of all email opens in the United States happen between 9 AM and noon (local time), the analysis found.
Email opens peak between 10 AM and 11 AM, and hit their lowest point between 2 AM and 3 AM.
Email open behavior is significantly dependent on device type, the analysis found.
For example, mobile opens are fairly steady between 8 AM and 10 PM, whereas desktop opens peak in the morning and start to drop off in the afternoon.
About the research: The report was based on an analysis of 10 billion email opens collected worldwide with the Litmus Email Analytics tool between April 1, 2018 and April 1, 2019.
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