Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers?

To find out, SEMRush examined more than 40 million impressions from Google Display Network (GDN) e-commerce advertisers and 23 million impressions on GDN e-commerce publisher sites/apps.

Key insights from the analysis: 

  • 54% of the GDN ads examined from e-commerce advertisers were seen by people age 25-44.
  • 86% of the GDN ads examined were seen on mobile devices.
  • Coupons.com and Getitfree.us were the most popular e-commerce publishers among the GDN advertisers examined.

For more insights from the research, check out this infographic:

About the research: The report was based on data from more than 40 million impressions from Google Display Network (GDN) e-commerce advertisers and 23 million impressions on GDN e-commerce publisher sites/apps.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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