Last chance to get the Summer Rate and save up to $400 on B2B Forum in Boston. Get your ticket by August 31.

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers?

To find out, SEMRush examined more than 40 million impressions from Google Display Network (GDN) e-commerce advertisers and 23 million impressions on GDN e-commerce publisher sites/apps.

Key insights from the analysis

  • 54% of the GDN ads examined from e-commerce advertisers were seen by people age 25-44.
  • 86% of the GDN ads examined were seen on mobile devices.
  • Coupons.com and Getitfree.us were the most popular e-commerce publishers among the GDN advertisers examined.

For more insights from the research, check out this infographic:

About the research: The report was based on data from more than 40 million impressions from Google Display Network (GDN) e-commerce advertisers and 23 million impressions on GDN e-commerce publisher sites/apps.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji