The researchers used IBM's Watson Personality API, an AI-driven platform that processes written text, to see which key personality traits the brands exhibit.
Take the first step (it's free).
You may also like:
- Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]
- Brand Marketing vs. Performance Marketing: Finding the Right Balance
- Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]
- Branding and Design Are Inseparable: The Why, The How, and Two Examples
- Do Employees Get the Brand Story Right?