Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.
The report was based on data from a survey conducted in May and June 2019 among 527 marketers who work for brands or agencies.
Nearly two-thirds (65%) of marketers who work for brands say search is the most effective PPC channel, and 42% say display is the least effective PPC channel.
Those sentiments are even stronger among agency marketers: Some 74% say search is the most effective PPC channel, and 53% say display is the least effective PPC channel.
Marketers' views on effectiveness appear to map to spend: Some 60% of respondents say they are spending more on search this year compared with last year, and 39% say they are spending less on display this year compared with last year.
About the research: The report was based on data from a survey conducted in May and June, 2019, among 527 marketers who work for either brands or agencies.
Continue reading "The Most (And Least) Effective PPC Channels" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Advertising & Promotions:
The Impact of Reddit Ads [Infographic]
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. read this »
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. read this »
How to Use Interactive Ad Campaigns to Generate Leads
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works. read this »
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. read this »
Seven Results-Driven Paid Strategies for B2B Marketing
You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies. read this »
Global Spend Trends for Out-of-Home and Cinema Advertising
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. read this »