The report was based on data from a survey of 1,012 people in the United States between the age of 14 and 87 (the average age was 37).
More than half (54%) of respondents say they have left a retail store because the music was too loud, and some 24% say they have left a store because the music being played was profane or had explicit lyrics.
Some 69% of consumers surveyed say playing pop music improves the in-store retail experience, and 64% say playing rock music improves the in-store retail experience.
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