The report was based on data from a survey of 1,012 people in the United States between the age of 14 and 87 (the average age was 37).
More than half (54%) of respondents say they have left a retail store because the music was too loud, and some 24% say they have left a store because the music being played was profane or had explicit lyrics.
Some 69% of consumers surveyed say playing pop music improves the in-store retail experience, and 64% say playing rock music improves the in-store retail experience.
Less than half of consumers say playing other genres of music improves the in-store retail experience.
Some 30% of respondents say playing no music makes in-store shopping better and 36% say it makes it worse.
The researchers found that attitudes toward the playing of different genres in-store vary widely by gender and age.
For example, 72% of women, compared with 65% of men, say pop music improves the shopping experience. And 49% of Millennials say R&B/hip-hop improves the shopping experience, compared with just 19% of Baby Boomers who say so.
Check out the infographic for more insights from the research:
About the research: The report was based on data from a survey of 1,012 people in the United States between the ages of 14 and 87 (the average age was 37).
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