Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent.
The report was based on data from a survey conducted in 2019 among 5,000 consumers worldwide.
Just over half (51%) of respondents say they are willing to share personal details in order to receive more personalized experiences.
However, the same proportion (51%) of respondents say they believe that digital voice assistants, such as Siri and Alexa, listen without consent, and 31% say they have quit at least one social network in the last 12 months because of privacy concerns.
Younger consumers are especially skeptical about how their data is handled: Some 58% of Gen Z respondents say they believe digital voice assistants listen without consent, and 43% say they have quit at least one social network in the past 12 months because of privacy concerns.
Check out the infographic for more findings from the report:
About the research: The report was based on data from a survey conducted in 2019 among 5,000 consumers worldwide.
Continue reading "Trust and Privacy: Reaching Today's Connected Customers [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Three Ways to Optimize Your B2B Direct Marketing Program in 2021
- What Are You Going to Do About Your Outdated B2B Buyer Personas?
- Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast]
- How to Create Successful B2B Relationships
- Senior Marketers Are (Very) Optimistic About the US Economic Outlook