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The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand.

The annual report was based on an in-depth analysis of major global brands (i.e., at least least 30% of revenue must have come from outside of the brand’s home region). The researchers determined the brand valuation based on three key areas: financial return, the role of the brand in driving purchase decisions, and brand loyalty (see the full methodology here).

Apple ranks as the world's most valuable brand; it is followed by Google, Amazon, Microsoft, Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald's, and Disney. (Interbrand's full ranking of the 100 most valuable brands is here.)

Top Growing Brands

The top-growing global brands in terms of value in 2019 included Amazon, Microsoft, Gucci, Adobe, and Starbucks:

New or Returning Entrants

New or returning entrants to Interbrand's annual ranking of the top 100 global brands were Dell, Uber, and LinkedIn:

About the research: The annual report was based on an in-depth analysis of major global brands (at least least 30% of revenue must have come from outside of the brand’s home region). The researchers determined the brand valuation based on three key areas: financial return, the role of the brand in driving purchase decisions, and brand loyalty (see the full methodology here).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji