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The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand.

The annual report was based on an in-depth analysis of major global brands (i.e., at least least 30% of revenue must have come from outside of the brand’s home region). The researchers determined the brand valuation based on three key areas: financial return, the role of the brand in driving purchase decisions, and brand loyalty (see the full methodology here).

Apple ranks as the world's most valuable brand; it is followed by Google, Amazon, Microsoft, Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald's, and Disney. (Interbrand's full ranking of the 100 most valuable brands is here.)

Top Growing Brands

The top-growing global brands in terms of value in 2019 included Amazon, Microsoft, Gucci, Adobe, and Starbucks:

New or Returning Entrants

New or returning entrants to Interbrand's annual ranking of the top 100 global brands were Dell, Uber, and LinkedIn:

About the research: The annual report was based on an in-depth analysis of major global brands (at least least 30% of revenue must have come from outside of the brand’s home region). The researchers determined the brand valuation based on three key areas: financial return, the role of the brand in driving purchase decisions, and brand loyalty (see the full methodology here).

Continue reading "The 10 Most Valuable Global Brands" ... Read the full article

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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