The report was based on data from a survey of 2,000 consumers in the United States and the United Kingdom. Respondents were polled on how they think companies should react to crises, such as worker or executive misconduct, product/service failures, and ethical lapses.
Some 53% of consumers say they expect a brand to have some sort of a response to a crisis within an hour (34% expect a response within 30 minutes):
Respondents say the biggest mistakes a brand can make during a crisis are to not accept responsibility (28% cite) and not acknowledge the issue (20%):
Some 59% of respondents say they expect a brand's initial public acknowledgement of a crisis to come from the CEO:
About the research: The report was based on data from a survey of 2,000 consumers in the United States and the United Kingdom.
You may like these other MarketingProfs articles related to Public Relations:
- Four Ways Marketing and PR Can Drive Business Success Together
- The Political Gap Between PR Pros and the US Population
- What Journalists Appreciate Most About PR Pros (And What Needs Improvement)
- Top 5 PR Trends to Watch in 2023
- Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'
- Three Ways to Get More PR for Your Business