Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Customer Experience
Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.
In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.
CONTENT TYPE: Course | TOPIC: Public Relations
Public relations plays an important role in getting a company's message out to the world. Learn how to grow your business by adding a PR to your marketing toolkit.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.
CONTENT TYPE: Webinar | TOPIC: Content
Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.
CONTENT TYPE: Article | TOPIC: Public Relations
Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.
As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
Do you have what it takes to be a "Great Communicator?" From Washington and Lincoln to Reagan and Obama, learn the communication secrets of our chief executives and put them to work for you. This presentation by Nick Westergaard was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
CONTENT TYPE: PRO Webinar | TOPIC: Public Relations
The biggest challenge ahead for influencer marketing? No, it's not measurement or fake followers/engagement (although, those are also important!). It's the very way we think about and categorize influencers. This presentation by Jason Falls was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
CONTENT TYPE: Article | TOPIC: Search
Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.
Have you ever come to the end of an influencer marketing campaign only to wonder, how can I tell if it was a success? There's only one way to find out: choosing the right metrics and analyzing measurable results. Get ready. Get set. Get out your calculator. It's time to do the math!
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned.
CONTENT TYPE: Article | TOPIC: Branding
In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.
Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.
Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis—and you don't have years to retrain—here's how to handle a crisis now.
Flattery might not get you everywhere (we've tried), but a balance of sweet talk and incentives can get you in on the action. Think of it as an audition: impress the right influencer and you'll be heading straight for prime time with them at your side. Which direction is the runway to success? We'll show you.
CONTENT TYPE: Podcast | TOPIC: Content
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing.
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