MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.

The report was based on data from a survey of 500 people in the United States who are parents of Generation Alpha kids (children under the age of 12).

Some 61% of parents of Generation Alpha children say they regularly use tech to babysit and 34% say they regularly use tech to calm down their children.

Most (54%) parents of Generation Alpha children say tech helps their kids connect with other kids in a positive way, and 87% say access to the Internet helps their kids do better in school.

Check out the infographic for more insights from the report:

About the research: The report was based on data from a survey of 500 people in the United States who are parents of Generation Alpha kids (children under the age of 12).

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji