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Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, according to recent research from The Creative Group.

The report was based on data from a survey of 400 advertising and marketing managers who work full time at companies in the United States with 20 or more employees.

Some 67% of respondents say their firm plans to add new full-time marketing positions in the first half of 2020 and 31% say their firm plans to maintain its current team size.

Only 2% of respondents say their firm plans to freeze hiring or eliminate positions.

In-demand skills  

Some 86% of marketing and advertising hiring decision makers say it is hard to find skilled talent, and the most in-demand skills are digital strategy and content creation/content marketing/social media management:

Retention 

Some 55% of respondents say they experience the most turnover among mid-level employees (4-8 years of experience):

About the research: The report was based on data from a survey of 400 advertising and marketing managers who work full time at companies in the United States with 20 or more employees.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji