Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen.
The report was based on data from a survey of 1,500 people in the United States. The researchers focused on examining the behaviors of Millennial parents (whom they dubbed "parennials"), the more than 36 million Americans age 25-37 in the US with at least one child at home.
Some 96% of parennials say they use technology to help them parent, with 47% saying they do so to give themselves a break.
Parennials are significantly more likely to own and regularly use newer technologies, compared with Millennials without children:
Parennials' top concern with online content is that their kids will encounter inappropriate themes (62% cite that as a worry).
Only one-third of respondents are concerned that too much online content will lead their kids to develop a technology addiction.
About the research: The report was based on data from a survey of 1,500 people in the United States.
