The report was based on an analysis of billions of emails sent via the Campaign Monitor platform between January 2019 and December 2019. The messages were sent to subscribers around the world from businesses and nonprofits based in the United States.
The average clickthrough rate across the 19 industries examined was 2.5%, the average click-to-open rate was 14.8%, the average unsubscribe rate was 0.1%, and the average bounce rate was 0.6%.
The three highest average open rates (25.2%, 25.0%, and 22.6%) among the industries examined were the following:
The construction, contracting, and manufacturing industry had the highest average click-through rate (3.4%).
Check out the following graphic for email benchmarks from the report for all 19 industries examined:
About the research: The report was based on an analysis of billions of emails sent via the Campaign Monitor tool between January 2019 and December 2019. The messages were sent to subscribers around the world from businesses and nonprofits based in the United States.
You may like these other MarketingProfs articles related to Email:
- The Most Popular Email Clients in 2020
- Four Ways to Empower Your Email Marketing Strategy With AI
- Seven Crucial Marketing Automation Workflows You Need for Building Campaigns
- 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
- Five Steps for Leading Email Marketing Through Change and Crisis
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.