What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common?
BuzzStream and Fractl set out to find out by examining the tweets of 29 well-known digital PR leaders who provide frequent commentary on the industry online, such as Mark Ragan, the owner of Ragan Communications and PR Daily, and Gini Dietrich, the CEO of Arment Dietrich. The researchers used the IBM Watson Personality Insights API to understand which personality traits are revealed by the language that influencers use (see the full methodology and findings here).
Energetic is the most shared personality trait of the 29 digital PR influencers examined.
Other top shared personality traits include assertive, adventurous, striving, authority-challenging, self-disciplined, altruistic, and sympathetic:
To see which digital PR influencers rate as the most adventurous, altruistic, authority-challenging, cautious, cheerful, cooperative, imaginative, intellectual, melancholic, modest, outgoing, sympathetic, and uncompromising, check out the interactive flipbook, below:
About the research: The report was based on an analysis of the tweets of 29 well-known digital PR leaders who provide frequent commentary on the industry online. The researchers used the IBM Watson Personality Insights API to understand which personality traits are revealed by the language that influencers use.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Public Relations:
- PR and Its Importance in B2B Marketing: A Brief History
- How to Keep Your PR Email List Healthy to Get More Media Coverage
- Three Social Media PR Tips for Driving B2B Brand Visibility
- Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare
- How to Secure More Press for Your Company
- How to Tie Media Pitches to Pop Culture