Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn.

The report was based on data from two surveys, one conducted in April 2020 among 511 North American sales professionals, and another conducted in March 2020 among 660 sales professionals and business leaders from around the world.

Some 60% of salespeople say they anticipate a decrease in hitting quotas/closing deals, 55% anticipate the number of deals in the sales pipeline to shrink, and 44% anticipate a decrease in responsiveness to their outreach.

Just over half (51%) of salespeople say their customers have experienced budget cuts, and 42% say their customers have experienced turnover or layoffs.

More than three-quarters (77%) of salespeople say they're now holding more virtual sales meetings with clients than in the past, 57% are making more phone calls, and 51% are sending more emails.

About the research: The report was based on data from two surveys, one conducted in April 2020 among 511 North American sales professionals, and another conducted in March 2020 among 660 sales professionals and business leaders from around the world.



Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji