Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script.
The report was based on data from a survey conducted in February and March 2020 among 300 PR and communications professionals.
In addition to data and analytics and storytelling, respondents cite content marketing, business social responsibility, and thought leadership as the other top tactics/skills they expect to become more important in the next 12 months.
PR and communications professionals say the top challenges they face are measuring the impact of their efforts and dealing with executive teams that don't understand their work.
Some 70% of PR and communications professionals say the media relations function is becoming more difficult.
Just over half (52%) of respondents say embargoes are still an important media relations tool, 64% say exclusives are still an important tool, and 61% say press releases are still an important tool.
About the research: The report was based on data from a survey conducted in February and March 2020 among 300 PR and communications professionals.
Continue reading "PR Industry Survey: The Tactics and Skills Rising in Importance" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Public Relations:
Three Ways to Get More PR for Your Business
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. read this »
Four Ways to Amplify Your Media Relations
Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help. read this »
It's Time the Communications Department Is Seen as a Revenue Generator
PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article. read this »
How PR Can Support Your Marketing Lightning Strike
A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why. read this »
Four Ways to Ensure Your Virtual Events Are Media-Friendly
Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on. read this »
Three Metrics for Measuring PR Campaign and Marcomms Success
Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns. read this »