The report was based on data from a survey conducted in 2020 among 476 senior digital marketers in North America, Europe, and China.
Just over half (52%) of respondents say improving the ability to personalize experiences based on different criteria is a top priority for their firm's digital marketing leadership in the year ahead, and 42% say improving the performance of digital properties is a top priority.
Some 37% of senior digital marketers say developing more effective segmentation is a top priority for the year ahead.
Top Objectives in the Next 12 Months
Executives say the top objectives of their digital marketing efforts in the next 12 months are acquiring new customers (40% say so) and increasing share-of-spend from key existing customers (39%).
Most In-Demand Skills
Executives say the most desired skills for their digital marketing hires in 2020-2021 are data analysis, marketing automation/software expertise, and UX design.
About the research: The report was based on data from a survey conducted in 2020 among 476 senior digital marketers in North America, Europe, and China.
Continue reading "What Digital Marketing Execs Want to Improve in the Year Ahead" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Five Tips for Creating a Successful B2B Marketing Campaign
- Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
- How Senior Marketers Set Their Budgets
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]
- Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results