Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.
The report was based on data from a survey conducted in July 2021 among 187 marketing professionals.
Some 27% of marketers say integration with other technologies is one of the top areas where improvement is needed with marketing tools, and 26% say data integration and pricing are top areas for improvement.
Marketers give their martech tools an average score of six out of ten across four key areas: their ability to use data between the sales and marketing teams to manage and convert leads; their ability to track customer data across the entire lifecycle; their ability to deliver a single, centralized view of the customer; and their ability to work with customer data seamlessly across all tools.
The most popular marketing technologies are email tools (78% of marketers say they use them) and social media tools (60%).
About the research: The report was based on data from a survey conducted in July 2021 among 187 marketing professionals.
Continue reading "The Top Areas Where Martech Tools Could Be Improved" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Technology:
- The Pros and Cons of Automation for Small Businesses [Infographic]
- How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing
- Marketing Automation: Seven Machine-Learning Use Cases
- Pitch Decks: How to Avoid the Dreaded Frankendeck
- Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]