Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.
The report was based on data from a survey conducted between June 30 and July 1, 2022, among 1,120 US adults.
Some 39% of respondents say they don't find the metaverse personally interesting, 25% believe it is primarily for gamers, 22% view it as a risk to their privacy, and 20% think it is just a lot of hype.
Only 19% of respondents think the metaverse will enable them to do new things and just 17% say they find it exciting.
The majority of US adults say they are not interested in doing things in the metaverse such as attending meetings, playing games with strangers, going shopping, watching shows or movies, or traveling to new cities.
Younger Americans tend to be more interested in participating in activities in virtual worlds compared with older Americans. Specifically, more than a third of Gen Z and Millennial respondents express interest in virtual entertainment experiences and in connecting with friends and family virtually.
Skill-building is also an area of interest, with nearly a third of Gen Z and Millennial respondents saying they might want to participate in virtually learning a personal or work skill.
Younger Americans are more likely than older Americans to view activities such as buying virtual art and buying virtual land as "brilliant."
About the research: The report was based on data from a survey conducted between June 30 and July 1, 2022, among 1,120 US adults.
