Is your marketing geared more toward men or toward women? If you said "men," you are ignoring the gender with more purchasing power. After all, according to Women's Marketing Inc., women control 85% of the purchasing in the United States.
The following infographic by Text Marketer highlights 10 solid reasons why your business needs to be more attractive to women.
One of the biggest reasons to engage women is that 92% of females will pass on information about deals. Need to reach people far and wide? Turn to the feminine population.
Women especially love their mobiles: Some 46% of turn to their smartphone as soon as they wake up.
And once those women are on their mobiles, 58% are likely to make a purchase.
Also, women make most of the decisions regarding food purchases (93%), healthcare decisions (80%) and computer purchases (66%).
To find out other reasons why you should consider making your business more attractive to women, check out the following infographic:
You may like these other MarketingProfs articles related to Customer Behavior:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees
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