Please accept all cookies to ensure proper website functionality. Set my cookie preferences

It's that time of year again: planning your marketing spend and projecting sales for the upcoming quarters. The challenge, however, is that there's too much conflicting information out there.

Do you focus on a pure content marketing play, go heavy on social, spin up an outbound team, double down on your SEM and marketing automation, or just shotgun it, business as usual?

No wonder a CMO's job security is often in question. There's a lot of pressure to get everything right while constantly seeking the next silver bullet that will drive profits for stakeholders. And every marketing activity can't be directly correlated to driving leads.

But figuring out the most effective methods for generating B2B sales leads should be top of mind for companies looking to connect ROI to their marketing efforts. That will ensure that you're feeding the sales machine, and, as every marketer knows, that means more support for the equally crucial but longer-term marketing activities that are harder to attach to a quarterly goal.

Earlier this year, MarketingProfs ran a series of articles on B2B lead generation. The following infographic should help distill the trends that B2B marketers will be riding to find success in 2014.

The results may surprise you.

What's working in your business? We'd love to know.

Sign up for free to read the full article. Continue reading "B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Seth  Price

Seth Price is vice-president at Placester, a platform for marketing real estate online. He's a marketing strategist who helps companies tell great stories to accelerate growth. He's also a passionate content creator, marketing keynote speaker, host of the Craft of Marketing podcast, and an aspiring chef.

Twitter: @sethstuff

LinkedIn: Seth Price