Do men and women differ in how they use their mobile devices and social platforms?
For example, women are more likely to use mobile devices for sharing, taking pictures, and playing games, but men prefer to use their mobile devices for videos, news, and GPS.
Moreover, men are much more likely to scan coupons (56%) or QR codes than women are (39%).
The main reason cited for using Facebook also differs: 54% of women prefer to use Facebook for seeing photos and videos, compared with 39% of men.
To find out more about the differences—and similarities—between how men and women use mobile devices and social media, check out the following infographic by FinancesOnline.com and Ruby Media Corporation:
You may like these other MarketingProfs articles related to Customer Behavior:
- The Factors That Most Influence Buyers of B2B Services
- How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
- How to Use the Awareness Stages to Nurture Leads From MQL to SQL
- Do People Trust Brands to Protect Their Personal Data?
- How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]
- Meh on the Metaverse: How Americans Feel About Virtual Worlds