MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

The FIFA World Cup 2014 kicks off today in São Paulo, Brazil. From June 12 to July 13, the participating 32 nations will play in a total of 64 matches (48 group stage games and 15 knock-out stage games).

This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of World Cup 2010.

Recently, Crowdtap conducted a survey of World Cup viewers about their upcoming social media use.

Some 74.2% of survey respondents expect to be on social media while watching the game. Of those viewers, 43.4% said they expected they'll post on Facebook about the World Cup.

Moreover, among viewers who said they might share World Cup ads, 65% said they would share those ads on Facebook and 17.6% said they would share on Twitter.

To find out more about how World Cup viewers will use social media, check out the infographic:

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski