Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic.

Some 84% of B2B executives use social media as a source for making purchase decisions.

Moreover, 92% of B2B buyers use social media to engage with sales industry thought leaders.

A total of 72% of B2B buyers use social media to research solutions.

To find out more about the influence of social data on B2B selling and buying, check out the infographic:

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ABOUT THE AUTHOR

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Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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