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The more skills your marketers have, the more they can contribute to your company's success and their own career.

Nevertheless, only 63% of surveyed marketers offer professional development on marketing topics. (The survey was conducted for MarketingProfs by emedia.)

So, why should companies spend time and money training their marketers?

One big reason: You want your organization to succeed, and you know that means understanding the latest marketing techniques, technologies, and trends.

Unsure of what topic to start training your marketers on? The most popular topics for marketing training are content marketing (45%), branding (45%) and social media (40%).

To find out more about professional development and how MarketingProfsPRO can help, check out the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski