Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do, according to the following Sharethrough and Column Five infographic.

Here's a look at the science behind native ad engagement.

For one, native advertising demands more brainpower than banner ads do; it also requires readers to use both hemispheres of the brain.

Moreover, native ads result in twice the visual focus of banner ads: Readers give native ads the same amount of attention as they do editorial headlines.

To find out more about native ads and neuroscience, click or tap on the infographic.


Enter your email address to continue reading

The Science Behind Why Native Ads Work [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski