The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement.
Check out these stats from last March Madness for tips on scoring big this this year.
Last year, a whopping 11.3M average total people viewed the games; it was the highest average viewership in 22 years, according to the following Koeppel Direct infographic.
Moreover, there were 17.8M hours of live video streams, and 3509M total social impressions across Facebook and Twitter.
Digital ad spending by device last year was $30.4B for smartphones and tablets, and $27.6B for desktops and laptops.
To find out more about marketing, advertising, and cross-device viewership, check out the infographic.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees