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About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

Personalize your emails, suggests the following infographic by Backlinko and iconiContent. Personalized emails have 30% higher CTRs than their nonpersonalized counterparts.

"Use direct language throughout your emails, especially the word 'you,'" recommends the infographic.

Also, make sure your email has just one main goal. It can be a question, an outcome, or a request.

Moreover, take time to craft an engaging subject line. "The best subject lines are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate," states the infographic.

To find out more about creating emails that get read, check out the infographic.

 

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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