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For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns.

A holiday-themed infographic by email marketing services provider Campaigner offers some tips and advice to help your marketing thrive during the holidays.

Among the statistics and best-practices to capitalize on and boost holiday sales:

—Celebrate the season of giving and treat your new subscriber to a present: 85% of consumers say an email with a coupon code would influence them to buy.

—Embrace the holiday savings and offer free shipping: 93% of shoppers take action on free shipping while looking to save.

For more insights and tips, see Campaigner's infographic, "Jingle All the Way to the Bank With Email Marketing":

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image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

LinkedIn: Vahe Habeshian

Twitter: @habesh