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Social Media for E-Commerce Marketing [Infographic]

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Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever.

The company released an infographic that depicts how people use social media and how social media can lead to conversions.

Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.

Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience, the infographic suggests.

To learn more about how a well structured social media e-commerce marketing strategy can help you convert, see the infographic:



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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

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  • by Pragya verma Tue Jan 31, 2017 via mobile

    It's been rightly mentioned that the reason why social media marketing is gaining popularity over other mediums like print Ads and TVCs is majorly because you gets to target the relevant audience through social media..Another important aspect is that social media gives the brand an identity, a face that the consumers can interact with unlike the other traditional media .It therefore provides an excellent opportunity for a brand to showcase the brand ideals and values and actually talk to the consumers as a living entity.

  • by Niki Wed Aug 9, 2017 via web

    Amazing infographic!

    I think that social media marketing is more important now than ever. That's why we wrote recently an ultimate guide on how to drive traffic from social media (especially for eCommerce stores):

    http://www.optimonk.com/blog/swipe-how-to-drive-traffic-from-social-media-the-ultimate-guide-checklist-for-ecommerce/

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