In this week's 'Skim: Amazon's Twitch, the social platform you're missing out on; Twitter shelves its e-commerce ambitions; big changes to Facebook Live and what they mean for you; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...

Skim to streamline your social media strategy in 2017!

1. Introducing the biggest media destination marketers haven't heard of

Twitch included livestreaming long before other social networks, including Facebook and Instagram, and it boosts over 100 million monthly viewers who spend, on average, 1.5 hours on the platform every day. So... why isn't Twitch on your brand's radar?

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri