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#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

by Christian Neri  |  
January 20, 2017
  |  1,818 views

In this week's 'Skim: Amazon's Twitch, the social platform you're missing out on; Twitter shelves its e-commerce ambitions; big changes to Facebook Live and what they mean for you; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...

Skim to streamline your social media strategy in 2017!

1. Introducing the biggest media destination marketers haven't heard of

Twitch included livestreaming long before other social networks, including Facebook and Instagram, and it boosts over 100 million monthly viewers who spend, on average, 1.5 hours on the platform every day. So... why isn't Twitch on your brand's radar?

Twitch, acquired by Amazon in 2014, is the biggest destination for hosting channels for livestreaming today, and now plays host to much more than videogame streaming.


Content creators include creative channels for cooking, art, photography—even social eating (where creators livestream themselves eating meals)—and many offer sponsorship opportunities for brands to get involved. The platform boasts a deep social element, with live chats to the right of every livestream and lots of interaction.

Twitch could open the door to more opportunities than other platforms, depending on your vertical. It just might be a social network worth checking out for your brand.


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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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  • by Shawn Sat Jan 21, 2017 via mobile

    Shouldn't point 5 read 25 BILLION?

  • by Vahe, MarketingProfs Sat Jan 21, 2017 via web

    You're right, Shawn. I've now corrected it.

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