In this week's 'Skim: Amazon's Twitch, the social platform you're missing out on; Twitter shelves its e-commerce ambitions; big changes to Facebook Live and what they mean for you; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...
Skim to streamline your social media strategy in 2017!
1. Introducing the biggest media destination marketers haven't heard of
Twitch included livestreaming long before other social networks, including Facebook and Instagram, and it boosts over 100 million monthly viewers who spend, on average, 1.5 hours on the platform every day. So... why isn't Twitch on your brand's radar?
Twitch, acquired by Amazon in 2014, is the biggest destination for hosting channels for livestreaming today, and now plays host to much more than videogame streaming.
Content creators include creative channels for cooking, art, photography—even social eating (where creators livestream themselves eating meals)—and many offer sponsorship opportunities for brands to get involved. The platform boasts a deep social element, with live chats to the right of every livestream and lots of interaction.
Twitch could open the door to more opportunities than other platforms, depending on your vertical. It just might be a social network worth checking out for your brand.