"Form follows function" is a term most frequently heard in architecture, but it applies to your e-commerce website as well.
From the title at the top of the page to the related-item links usually found at the bottom, the info that your pages include matters for SEO and conversions.
And don't forget to make your pages mobile-friendly, and ensure they load quickly, the infographic also points out.
To see all 17 steps that make your product pages shine, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.