As content and influencer marketing continue to become staples of the marketing repertoire, marketers must continually determine how to best use influencer content for brands.
But working with an influencer involves more than just asking him or her to put out useful content to promote your brand. Influencers must be credible and respected for the content to be effective to their audiences.
Of course, it's all got to be legal as well. Nearly 25% of influencer creators have reported that a client has asked them not to disclose that they were compensated, which is a violation of FTC rules.
For more on the state of influencers in the creator economy, check out the infographic:
Continue reading "The State of Content and Influencer Marketing [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]
- Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
- LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
- COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021
- How to Market Effectively in 2021: Integrate Performance and Brand Marketing