NEW! Marketing Strategy Master Class launches December 1. Learn more

As content and influencer marketing continue to become staples of the marketing repertoire, marketers must continually determine how to best use influencer content for brands.

Marketers lean toward using influencers for "snackable" and visually consumed content, like infographics, animated imagery, and short videos, an infographic by Izea explains.

But working with an influencer involves more than just asking him or her to put out useful content to promote your brand. Influencers must be credible and respected for the content to be effective to their audiences.

Of course, it's all got to be legal as well. Nearly 25% of influencer creators have reported that a client has asked them not to disclose that they were compensated, which is a violation of FTC rules.

For more on the state of influencers in the creator economy, check out the infographic:

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.