In this week's 'Skim: Microsoft wants to turn Skype into a messaging platform to take on Snapchat and Messenger; how LinkedIn groups can give your brand an edge; Facebook makes Instagram a better messaging platform with links and Messenger ad integration; Reddit paves its own path to becoming a full-fledged social network; Snap Inc. raises eyebrows with its latest acquisition; 2016's worst brand social media fails so far; and much more...
Skim to stop from falling behind!
1. Skype gets a Snapchat-inspired makeover
Microsoft just took a chainsaw to the existing Skype app, ushering in a drastic visual update. Skype stuck what it calls "Highlights"—essentially a watered-down version of Snapchat Stories that lasts up to one week instead of one day—alongside new bots and chat add-ins that could rival Facebook's bots. It also moved the camera to just a swipe away, hopefully encouraging more use.