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In this week's 'Skim: Microsoft wants to turn Skype into a messaging platform to take on Snapchat and Messenger; how LinkedIn groups can give your brand an edge; Facebook makes Instagram a better messaging platform with links and Messenger ad integration; Reddit paves its own path to becoming a full-fledged social network; Snap Inc. raises eyebrows with its latest acquisition; 2016's worst brand social media fails so far; and much more...

Skim to stop from falling behind!

1. Skype gets a Snapchat-inspired makeover

Microsoft just took a chainsaw to the existing Skype app, ushering in a drastic visual update. Skype stuck what it calls "Highlights"—essentially a watered-down version of Snapchat Stories that lasts up to one week instead of one day—alongside new bots and chat add-ins that could rival Facebook's bots. It also moved the camera to just a swipe away, hopefully encouraging more use.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri