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#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

by Christian Neri  |  
June 3, 2017

In this week's 'Skim: Microsoft wants to turn Skype into a messaging platform to take on Snapchat and Messenger; how LinkedIn groups can give your brand an edge; Facebook makes Instagram a better messaging platform with links and Messenger ad integration; Reddit paves its own path to becoming a full-fledged social network; Snap Inc. raises eyebrows with its latest acquisition; 2016's worst brand social media fails so far; and much more...

Skim to stop from falling behind!

1. Skype gets a Snapchat-inspired makeover

Microsoft just took a chainsaw to the existing Skype app, ushering in a drastic visual update. Skype stuck what it calls "Highlights"—essentially a watered-down version of Snapchat Stories that lasts up to one week instead of one day—alongside new bots and chat add-ins that could rival Facebook's bots. It also moved the camera to just a swipe away, hopefully encouraging more use.

The rollout has been in the works for over a year. Microsoft's aim is to update the platform to match the ways many of its users—often, close friends and family—want to share things with each other.

The update, which also brings the service in line more with other messaging apps, is already released for Android devices, and will roll out to iOS devices in a month's time.

2. Five ways to use LinkedIn Groups for your business

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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